The Many has launched the first commercial spot for BioSteel, one of the fastest growing hydration brands in sports, as the brand embarks on its inaugural season as the Official Hydration Partner of the National Hockey League.
‘NHL Hydration Break’, which premiered on ESPN, showcases the intensity and focus experienced during an NHL game with an intimate look into the competing benches as the players rehydrate for their next shift.
The ad brings the star power of top NHL players across the league – with variations of the spot running in the US and Canada and stars a variety of familiar faces including: Two-time NHL MVP and Edmonton Oilers’ centre Connor McDavid, Colorado Avalanche defenseman Cale Makar, Buffalo Sabres’ defenseman Owen Power, Florida Panthers’ defenceman Aaron Ekblad, Vegas Golden Knights’ center Jack Eichel, Seattle Kraken centre Shane Wright, Montreal Canadiens’ centre Nick Suzuki, and next-generation athletes Calla Frank, Connor Bedard and Jade Iginla.
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